Becoming Steve Jobs, a new book by Brent Schlender and Rick Tetzeli about Jobs’ life, comes out on March 24th and is available to download both in digital and print. As part of a strong marketing push by Apple in the run up to the book’s release, iBooks is offering an exclusive free sample of the prologue and first chapter that you can download right now. (Update: It’s unclear what countries the sample is being offered in — readers are reporting it showing it for some but not universally.)
Apple has been heavily promoting the book in the last few days, on its iBooks Twitter account as well as through iTunes marketing emails. iBooks describes it as the ‘only book about Steve recommended by the people who knew him best’. For comparison, in one of the chapters, Tim Cook describes the Isaacson biography as a tremendous disservice.
From the sample, the prologue features Schlender describing his first ever interview with Steve Jobs, when Jobs was marketing his new venture at NeXT, and an introduction to how his relationship developed. The first chapter opens with a description of how Jobs reacted at a meeting for the Seva foundation. The full book features seventeen chapters. Interestingly, the introduction explains that the writing of the book is the work of two people, the book uses ‘I’ throughout the narrative as much of the book revolves around Schlender’s 25 year experience with Jobs.
@viticci I got this iBooks email advertising the book too! pic.twitter.com/1uC4RDfsCW
— Graham Robson (@GHRobson) March 22, 2015
Best portrayal is about to be released – Becoming Steve Jobs (book). Well done and first to get it right.
— Eddy Cue (@cue) March 16, 2015
